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Canadian Internet Reference Guide |
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Sources: Please contact us here for our list of information sources. Top search engine placement for any Internet company is essential! • 17 million Canadians are connected to the Internet • 72% of Canadian adults are online • 91% of Canadian Internet users say they go online to research product information • 85% of all Internet traffic coming from Search Engines
Canadian Online Consumer Profile & Behaviour • Average age: 42.5 years • Average income: $71,600 • Amount spent online in past 3 months: $405 • 91% of Canadians say they go online to get information about products to buy.
Growing Business Connection • According to Forrester Research, 90% of Canadian businesses in 2001 felt that the Internet was somewhat important to their company, even critical. For 2003, this number hit 97%. • According to Statistics Canada, 24% of small businesses have Web sites, 57% of medium-sized businesses have them, and 74% of large companies have a corporate Web site.
Canadian advertisers continue to take their advertising efforts online in ever-increasing numbers: • Canadian sales that were expected to be directly related to the merchant's web site in 2002: 20%. • Fifty percent of Canadian Internet users have a TV and a computer in the same room, and 80% of these people often use both at the same time!
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