RPCGROUP :: An Ideas and Communications Company

About Us

Did you know?

RPCGROUP > Lead Generation Agency

Established in 1998, RPCGROUP is an Award-Winning Communications Agency that utilizes both web and mail marketing strategies to get you in front of your customer in a variety of channels and market segments.

MiCasita Media Group > Communications
MiCasita Media Group is North America’s Premier Multi-Cultural Marketing Firm. Our communication products include a quarterly printed magazine and aggregator vertical portals which target different market segments respectively.

	Mercado News Magazine, Canada's First Spanish/English Consumer Magazine. Mercado News is a smart consumer magazine that brings together Arts, Business and Culture. Our nationally distributed magazine reaches over 80,000 consumer savvy readers per year. Find out where you can pick up a copy here .

	MiCasita.ca is Canada's first interactive English/Spanish SEO Real Estate Portal. Launched February 2005, miCasita.ca continues to assist Spanish speaking users with the purchase/selling of homes.

	EsTuCarro.com is Canada’s first interactive English/Spanish SEO Auto Market Portal. Originally launched in April, 2006 – has been welcomed by the press and the community as the premier Auto Market Portal assisting Spanish speaking users with the purchase/selling of cars.

	Tarifas.ca is Canada’s first interactive English/Spanish SEO Travel Fare Portal. Originally launched in May, 2006– tarifas.ca acts as an aggregator between buyers and sellers.

	ElDirectorio.ca was originally launched in February 2007 is Canada's first Hispanic search engine optimized professional directory.

	HispanosEnCanada.ca is Canada’s first Hispanic Community Internet Portal. Originally launched February 2004,– hispanosencanada.ca was initially created for the Hispanos en Canada television show broadcasted on TLN.

	Biz-Index Network is Canada's fastest growing business directory. Originally launched in 2007, it was initially created to assist business owners with a place to market their product and services.

Social Media Revolution

Social Media Revolution On average Canadians spend at least 50 minutes on Facebook daily. People spend three times more time on Facebook than Google and currently more than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily. It is clear to see that social media is growing significantly and leaving no one behind.

In today’s internet driven culture it is essential for businesses to utilize social media in order to effectively reach, build and maintain relationships with their consumers. From blogs, social networking, video sharing and business reviews, traditional advertising is no longer effective and it is essential for companies to engage, interact and work in the same realm as their people.

RPCGROUP understands that social media is cost effective, accessible to consumers globally and the information published is viewed immediately and can be changed or edited when needed. By working with clients to bring the company’s social media objectives to life and ensuring they maintain a strong network and reputation with their consumers, RPCGROUP has all the tools necessary to strengthen a company’s social media collateral -- from generating keyword rich content, viral videoblogs, reaching a large audience and providing simplified measurement reports to satisfy any skeptics' (ROI) return on investment.

Today, advertising, marketing and PR are all part of the world of social media and in order for businesses to succeed, engage themselves with their consumers, sustain reputation and increase publicity they must shift the way they communicate and take part in the Social Media Revolution.