Search Engine Optimization

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RPCGROUP utilizes a variety of Internet marketing techniques to improve a client's website. With a strong understanding of how search engines work and what people search for, RPCGROUP utilizes Search Engine Optimization (SEO) to enhance the volume and quality of traffic to a client's website.  

SEO is a method of analyzing and constructing websites so they are more easily found and indexed by Internet search engines so it is viewed by the right target market, leading to an increase in traffic to your site. Building a website in 2012 is nothing like it used to be. Today, the majority of visitors to your site will come from search engines and Google alone generates more than 90% of all search engine traffic.  

Keywords in strategic positions such as the Meta tags, title tags, alt image keywords and within links will generate traffic for your website. Ensuring that you are one of the most visible websites within the millions of searches being performed everyday is an essential part of building a company. Having a visually attractive website is no longer enough to ensure a strong web presence.

Did you know?

  1. 65% of business websites were created solely with the customer in mind, without any consideration of search engine optimization.
  2. At least two thirds of businesses are needlessly falling to the bottom of search engine results simply because they do not realize the importance of search engine optimization.
  3. Combine that with the fact that over 85% of online sales are the result of search engine traffic and you may come to a staggering realization.
  4. 93% of people start their online experience with a search engine, and 95% of people who search for something choose a listing from the first page.


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